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Peter Romeo

Editor at Large

Articles by
Peter Romeo

Page 271

A kick to fast food’s buns: Bread as more than an afterthought

The quest for better burgers isn’t leaving the bun behind.The sandwich upgrades underway at several quick-service chains focus as much on the bread as...

Random spottings: Customer complaints on Facebook

No aspect of social media seems to unnerve restaurant chains more than the prospect of a public complaint. Because anyone can post anything, brands fear they’ll be slammed in full view of customers by whiners whose gripes might not even be reality-based.

A case for using restaurants and other franchises as a grassroots stimulus package was presented to the nation’s mayors last week at their annual convention in Baltimore.

Peanut butter and banana sandwiches? A marshmallow-cramming contest? A dress code of shorts and flip-flops? This is an industry conference?

Wendy’s, one of the industry’s more active users of Facebook, has just begun a new social media campaign that plays off its just-introduced berry-topped salad.

If discussions at the NRA show are any indication, concept development is revving up again.

Several hundred of us watched a life being changed tonight. The change-ee will never forget an evening that started with dire concerns about her family’s financial situation and ended with a fresh start, courtesy of two restaurant luminaries who presumably didn’t know her before today. But I’m pretty sure the rest of us will never let it slip from memory, either.

That criteria applies as much to a whole chain as it does to a single unit, says Richard Fitzgerald, co-CEO of CapitalSpring.

With the NRA show just hours away, certain truths about this year's convention are piling up like used toothpicks at a sliced-pepperoni booth. Here’re some of the insights we've gleaned so far:

The show hasn’t even started, but a theme is already emerging for the National Restaurant Association’s mega-convention in Chicago. If the early hubbub is any indication, this may well be the Year of the Handheld.

Savory flavors are claiming more freezer space as ice cream chains slide into their peak season.

Still not seeing the potential of this whole social media thing? Then consider the buzz blitz Genghis Grill waged—for a song—to position its Mongolian barbecue as a healthy option.

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