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Some dos and don’ts of social media
A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.
The management of BJ’s Restaurants often uses descriptors like “premium” and “polished” to peg the casual-dining echelon it’s claimed as a niche. Now the co-founders of the high-flying brand are giving a similar upscale nudge to their new entrant in the fast-casual market, a spec-your-own concept called Stacked.