Arby's

Marketing

Restaurants jump through hoops to lure March Madness fans

College basketball fever goes beyond sports bars and wing joints this year, as steakhouses, pizza chains and Asian concepts compete to score big.

Food

Arby's puts Potato Cakes on the permanent menu

The fast-food sandwich chain brings back the fan favorite with an ironclad promise never to discontinue it again.

The fast-food sandwich chain also said that Jeff Baker is returning to the chain as chief marketing officer.

The fast-food chain bestows a gift on fans with the return of a favorite side.

Miracle Restaurant Group, which operates 25 restaurants in Illinois, Indiana, Texas, Mississippi and Louisiana, sought Chapter 11 debt protection for the second time.

The fast-food chain continues to push branded merch tie-ins to lure consumers.

The bacon adds a sweet-salty layer of flavor to a BLT, Roast Beef and Turkey sandwich.

The owner of Dunkin' and Arby's is in the early stages of discussions on an initial public offering that could value the company at $20 billion, according to Bloomberg.

Scott Murphy was named chief brand officer and will oversee the company’s restaurant brands in the U.S., while Dan Lynn was named chief commercial and restaurant officer.

The chain revisits venison and elk with its new Big Game Burger, reinforcing its claim "we have the meats."

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