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Arby's

Marketing

How a pop star's lid drove Arby's awareness sky high

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

Leadership

Inspire Brands promotes three executives

John Kelly was named chief company restaurant officer; Tanishia Beacham will be COO for Sonic and Lou Beccarelli chief operating officer for Arby’s.

Taste Tracker: Cool drinks debut at Applebee’s, Sonic and Caribou Coffee; Velvet Taco and Baja Fresh change up tacos; KFC tests nuggets; it’s a wrap for Arby’s; and more menu news of the week.

The culinary team worked to perfect the beef blend, cooking technique and execution to bring the chain's premium Wagyu Steakhouse Burger to the menu.

The chain is taking on McDonald's and Wendy's more directly with the Wagyu Steakhouse Burger, which features the quick-service sector's largest patty to date.

The company recently acquired nearly 120 Arby’s locations. The former Lou Malnati’s president will oversee their operations.

The cofounder of the Dunkin’ and Arby’s owner also tempered expectations for an initial public offering, at least right now.

The owner of Arby’s, Sonic and Dunkin’ is bringing in the former Autogrill executive to help speed its international growth.

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

The sandwich chain is one of only a few brands whose delivered food is rated higher by customers than what's served on premise.

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