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Buffalo Wild Wings

Marketing

Most-viewed March Madness ads include three restaurant players

Video ad campaigns dominated the NCAA tournament, and these brands dominated fans’ screen time.

Technology

Buffalo Wild Wings’ parent aims for more sophisticated analytics with promotion of Navin Sharma

As chief commercial services officer, the former SVP is tasked with sharpening Inspire's use of data

Leadership

Inspire Brands hires Michael Haley as international president

By Peter Romeo on Jan. 06, 2021

The veteran of Pret a Manger and Starbucks will build on the overseasl base provided by Inspire’s purchase of Dunkn’ Brands.

Financing

Inspire Brands completes its $11.3B acquisition of Dunkin’

By Jonathan Maze on Dec. 15, 2020

Dave Hoffmann will become a special advisor to Inspire CEO Paul Brown while Scott Murphy will oversee the brand operator’s beverage and snack division.

Leadership

Inspire's Paul Brown named non-exec chairman of Neiman Marcus

By Peter Romeo on Dec. 10, 2020

He will head a newly formulated board for the luxury retailer, which has just emerged from bankruptcy.

Financing

Timeline: Inspire Brands goes on a shopping spree

By Jonathan Maze on Nov. 02, 2020

Dunkin’ Brands will be the company’s fourth major deal. Here’s how the company became an industry force.

Food

How chain chefs powered menu R&D forward during the pandemic

By Patricia Cobe on Sep. 17, 2020

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Food

Buffalo Wild Wings wants to own the wing conversation

By Patricia Cobe on Sep. 08, 2020

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Marketing

Buffalo Wild Wings is selling a 'season ticket' package for football fans

By Peter Romeo on Sep. 03, 2020

For $750, Cleveland Browns fans can buy special tickets to an echo of the Dawg Pound at one of 10 locations. Otherwise, its $99 for a season wings pass.

Marketing

With live sports quieted by the pandemic, chains turn to esports

By Heather Lalley on Aug. 13, 2020

Chipotle, Buffalo Wild Wings and more are diving into competitive, organized video gaming to build brand engagement among a coveted demographic.

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