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Buffalo Wild Wings

Marketing

Most-viewed March Madness ads include three restaurant players

Video ad campaigns dominated the NCAA tournament, and these brands dominated fans’ screen time.

Technology

Buffalo Wild Wings’ parent aims for more sophisticated analytics with promotion of Navin Sharma

As chief commercial services officer, the former SVP is tasked with sharpening Inspire's use of data

The veteran of Pret a Manger and Starbucks will build on the overseasl base provided by Inspire’s purchase of Dunkn’ Brands.

Dave Hoffmann will become a special advisor to Inspire CEO Paul Brown while Scott Murphy will oversee the brand operator’s beverage and snack division.

He will head a newly formulated board for the luxury retailer, which has just emerged from bankruptcy.

Dunkin’ Brands will be the company’s fourth major deal. Here’s how the company became an industry force.

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

For $750, Cleveland Browns fans can buy special tickets to an echo of the Dawg Pound at one of 10 locations. Otherwise, its $99 for a season wings pass.

Chipotle, Buffalo Wild Wings and more are diving into competitive, organized video gaming to build brand engagement among a coveted demographic.

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