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Buffalo Wild Wings

Marketing

All restaurants win during March Madness, new research shows

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.

Marketing

Buffalo Wild Wings pushes on-premise traffic in new March Madness campaign

The casual chain’s ad play, the first with its new creative agency, includes custom-built stools for NCAA basketball fans who’ve recently had vasectomies.

Financing

Buffalo Wild Wings’ turnaround is underway, franchisee says

By Peter Romeo on Mar. 01, 2019

Sixty-four-unit operator Diversified Restaurant Holdings said the chain’s rejuvenation efforts delivered his company’s first positive comps in three years.

Financing

How Buffalo Wild Wings is plotting its turnaround

By Jonathan Maze on Feb. 27, 2019

The chain’s new president, Lyle Tick, joins "A Deeper Dive" to talk about his strategies for lifting sales.

Food

The 10 most craveable chicken wings at chains

By Patricia Cobe on Jan. 16, 2019

With Super Bowl Sunday fast approaching, where will consumers flock for wings?

Marketing

Another restaurant chain embraces esports as a draw

By Peter Romeo on Jan. 14, 2019

GameWorks is installing computer terminals within all its fun-and-food branches in a bid for video game fans.

Operations

BJ’s tries prepayment for dine-in orders

By Peter Romeo on Jan. 10, 2019

The option is intended to boost traffic.

Operations

Restaurants learn the downside of patio seating

By Peter Romeo on Dec. 21, 2018

Bad weather put a major crimp in al fresco dining in recent months.

Operations

The top 9 restaurant trends of 2018

By Peter Romeo on Dec. 18, 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Operations

The top restaurant news developments of 2018

By Peter Romeo on Dec. 18, 2018

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.