Buffalo Wild Wings

How chain chefs powered menu R&D forward during the pandemic

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Food

Buffalo Wild Wings wants to own the wing conversation

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Marketing

Buffalo Wild Wings is selling a 'season ticket' package for football fans

By Peter Romeo on Sep. 03, 2020

For $750, Cleveland Browns fans can buy special tickets to an echo of the Dawg Pound at one of 10 locations. Otherwise, its $99 for a season wings pass.

Marketing

With live sports quieted by the pandemic, chains turn to esports

By Heather Lalley on Aug. 13, 2020

Chipotle, Buffalo Wild Wings and more are diving into competitive, organized video gaming to build brand engagement among a coveted demographic.

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

By Peter Romeo on Aug. 11, 2020

Rita Patel has also worked on beer and liquor brands.

Marketing

Buffalo Wild Wings and CMO Seth Freeman part company

By Peter Romeo on Jun. 16, 2020

The chain says it's searching for a new marketing chief after Freeman departed before his 2-year anniversary.

Marketing

Buffalo Wild Wings turns a spotlight on Applebee's new virtual restaurant

May 28, 2020

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

Operations