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Buffalo Wild Wings


With live sports quieted by the pandemic, chains turn to esports

Chipotle, Buffalo Wild Wings and more are diving into competitive, organized video gaming to build brand engagement among a coveted demographic.


Buffalo Wild Wings hires marketer from Target as CMO

Rita Patel has also worked on beer and liquor brands.

The chain says it's searching for a new marketing chief after Freeman departed before his 2-year anniversary.

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

The new format, featuring a limited menu and sparse seating, will make its debut this week.

Buffalo Wild Wings

The deal coincides with the completion of the franchisee’s $130 million acquisition of Diversified Restaurant Holdings.

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

ICV completed its purchase of Diversified Restaurant Holdings in a deal valued at $180 million.

Inspire Brands, which also owns Buffalo Wild Wings, Sonic and Jimmy John's, has trademarked some brand names for shared kitchens for takeout and delivery.

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