facebook pixal

Buffalo Wild Wings

Marketing

Buffalo Wild Wings and CMO Seth Freeman part company

The chain says it's searching for a new marketing chief after Freeman departed before his 2-year anniversary.

Marketing

Buffalo Wild Wings turns a spotlight on Applebee's new virtual restaurant

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

The new format, featuring a limited menu and sparse seating, will make its debut this week.

Buffalo Wild Wings

The deal coincides with the completion of the franchisee’s $130 million acquisition of Diversified Restaurant Holdings.

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

ICV completed its purchase of Diversified Restaurant Holdings in a deal valued at $180 million.

Inspire Brands, which also owns Buffalo Wild Wings, Sonic and Jimmy John's, has trademarked some brand names for shared kitchens for takeout and delivery.

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

Menu items featuring cheese, meat and potatoes rank high this fall.

  • Page 3