Chipotle Mexican Grill

Chipotle food-contamination update: No news is bad news

By Peter Romeo on Nov. 03, 2015

Wall Street was thrown into a selling fit by news of the food poisonings, bidding down the value of Chipotle’s shares by 5 percent at one point.

Consumers gaining confidence in Chipotle

By Restaurant Business Staff on Mar. 04, 2016

Perception of the chain reached a low in January, according to a recent survey.

Chipotle turns to happy hour

By Restaurant Business Staff on Aug. 10, 2016

Boozy beverage deals are the chain’s latest salve for falling sales and traffic.

Operations

Re-creating kitchens for the digital boom

By Peter Romeo on Feb. 07, 2017

Kitchen recasts are accounting for a large part of chains’ capex budgets for 2017. The aim of the moment is to boost throughput and capitalize on off-premise demand.

Operations

Chipotle revises its turnaround plan

By Peter Romeo on Oct. 25, 2017

The updates include changes in the chain's catering program, new digital enhancements, and a contribution from a Starbucks veteran who's been brought onboard.

Marketing

This week’s 4 head-spinning moments: Stats that stun

By Peter Romeo on Mar. 29, 2018

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Techies Love To Dine Out

By Restaurant Business Staff on Jul. 19, 2010

CHICAGO (July 15, 2010 - Business Wire)—Based on a model developed in the 1960s by researcher Everett Rogers, Technomic hasfound that consumers who are...

Will BK’s fries be fast-food’s health breakthrough?

By Peter Romeo on Oct. 01, 2013

Can Burger King snap the long string of fast-food products that delivered on health but were a bust sales-wise? Is the mainstream finally ready to feel better as well as full?

How Chipotle did it

By Peter Romeo on Jul. 22, 2014

The industrywide sales slowdown didn’t touch Chipotle Mexican Grill last quarter. Here’s executives’ explanation of how they generated a 17.3 percent jump in comp sales.

Ben & Jerry’s adds a new riff on the ice cream cone

Apr. 16, 2015

Called the Brrr-ito, the treat consists of a crepe wrapped around two scoops of ice cream.

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