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Chipotle Mexican Grill

Marketing

Chipotle teams up with skateboarder Tony Hawk on esports promo

Customers can purchase the Tony Hawk Burrito and get access to the boarder's new video game.

Operations

Chipotle customers must now wear masks

The fast-casual chain joins a growing list of restaurants mandating masks inside to slow the spread of the coronavirus.

The digital order prep areas are bringing in $1 million a year on their own per store, giving the fast-casual chain room for menu innovation and more.

But the fast-casual chain’s digital business more than tripled, and the company's sales turned positive in June and July.

A portion of the sales of the lemonades, agua frescas and tea from Tractor Beverage Co. will benefit farmers.

The chain is about to open its 100th mobile pick-up Chipotlane and will add as many as 10,000 new workers to support the rapid expansion.

Low-carb Cilantro-Lime Cauliflower Rice will debut at 55 units this week as the fast-casual chain gauges customer and operator response before deciding on a national rollout.

Pepper will take orders via Facebook Messenger starting Monday.

RB’s Restaurant Leader of the Year Brian Niccol says innovation—not complacency—will drive restaurant brands forward post-pandemic.

The stock closed Tuesday above $1,000 for the first time and then just kept going, says RB’s The Bottom Line.

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