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Chipotle Mexican Grill

Workforce

Chipotle boosts benefits for its Gen Z workforce

 By Jonathan Maze on Jan. 24, 2024

The fast-casual Mexican restaurant chain announced a series of financial and mental wellness benefits as it ramps up hiring for what it calls "burrito season."

Consumer Trends

Americans are eating their fast food later in the day

 By Jonathan Maze on Jan. 23, 2024

McDonald’s and Chipotle have seen a shift in business from earlier in the day toward dinner, according to data from Placer.ai. And that shift seems permanent.

Marketing

Chipotle wants to reward those who are not quitters

By Lisa Jennings on Jan. 02, 2024

This resolution season, the chain is partnering with the Strava app, mapping out segments to run, bike or walk that end at a Chipotle.

Technology

Chipotle's latest investment: weed-cutting robots and climate-smart fertilizer

By Lisa Jennings on Dec. 13, 2023

The latest investments by the chain's Cultivate Next venture fund continue a focus on technology to better the planet.

Operations

Chipotle helps its smaller suppliers find access to capital

By Lisa Jennings on Dec. 08, 2023

Planning to double in unit count, the fast-casual chain needs its suppliers to grow too. A unique partnership with digital platform Bridge is designed to open doors for potential financing.

Marketing

Chipotle wants people to steal napkins to fill expensive Car Napkin Holder

By Lisa Jennings on Nov. 29, 2023

Also, new merch includes a line of mystery tee-shirts designed by celebrated artists.

Operations

How California's fast-food bill will impact Chipotle's menu prices

By Lisa Jennings on Oct. 26, 2023

Company officials say the required wage hike next year will increase labor costs up to 3%. And that cost will be passed on to consumers.

Marketing

Chipotle dabbles in late-night hours, at least on Halloween

By Lisa Jennings on Oct. 18, 2023

For the annual Boorito promotion this year, 53 college town locations will extend their hours until midnight.

Technology

Chipotle and Sweetgreen are in a robotic arms race

By Lisa Jennings on Oct. 13, 2023

The two chains are duking it out for tech superiority as they attempt to prove that robotic makelines could transform the fast-casual space.

Operations

Chipotle is preparing to open the new Farmesa concept as standalone restaurant

By Lisa Jennings on Oct. 05, 2023

The healthful bowl concept has closed its test unit in a Kitchen United but says it is moving that test to the next stage. Yet officials are not revealing any details.

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