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Culver's

Marketing

Culver’s is bringing its cheese curd burger back this month

 By Jonathan Maze on Oct. 05, 2022

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Marketing

Culver’s is taking Wisconsin on the road in its new campaign

 By Jonathan Maze on May 09, 2022

The chain’s new “From Wisconsin With Love” ads come along with a 17-city food truck tour with cheese curds and frozen custard.

Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

By Jonathan Maze on Oct. 21, 2021

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Food

Culver’s will serve a giant cheese curd burger

By Patricia Cobe on Oct. 07, 2021

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Leadership

Culver’s names Rick Silva CEO

By Jonathan Maze on Feb. 25, 2021

The former Checkers and Rally’s chief executive will take over management of the Wisconsin-based burger concept.

Food

From idea to launch, how Culver’s new Harvest Veggie Burger came to be

By Patricia Cobe on Sep. 29, 2020

After four years of R&D, the chain’s signature veggie burger is ready for its debut on the core menu.

Leadership

Joe Koss is retiring as Culver’s CEO

By Jonathan Maze on Sep. 18, 2020

The longtime company executive will leave at the end of the year. The company is searching for his replacement.

Top 500 Chains

Culver's

Apr. 21, 2020

One of the country's fastest-growing chains over the past five years continued that trajectory in 20

Food

7 treats sweetening summer menus

By Patricia Cobe on Jul. 30, 2019

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Financing

How growing Culver’s keeps its small-town culture

By Jonathan Maze on Jul. 17, 2019

Co-founder Craig Culver and CEO Joe Koss join "A Deeper Dive" to talk about the chain’s history and its future.

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