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Culver's

Food

Cheese curds move out of Wis. onto menus everywhere

 By Patricia Cobe on Oct. 30, 2023

Mozzarella sticks are so last century. Fried cheese curds are the ooey gooey snack of the moment.

Food

Want a standout menu? These chains found the ‘secret sauce’ is in the sauce

 By Patricia Cobe on Sep. 14, 2023

Sauce innovation can be a magic bullet that sets a restaurant apart from the competition, especially in the crowded chicken and burger categories.

Leadership

Culver’s names Julie Fussner CMO

By Jonathan Maze on Jan. 04, 2023

The six-year company veteran becomes the first C-level marketing chief in the burger chain’s history.

Marketing

Culver’s is bringing its cheese curd burger back this month

By Jonathan Maze on Oct. 05, 2022

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Marketing

Culver’s is taking Wisconsin on the road in its new campaign

By Jonathan Maze on May 09, 2022

The chain’s new “From Wisconsin With Love” ads come along with a 17-city food truck tour with cheese curds and frozen custard.

Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

By Jonathan Maze on Oct. 21, 2021

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Food

Culver’s will serve a giant cheese curd burger

By Patricia Cobe on Oct. 07, 2021

An April Fool’s joke turned into a one-day limited-time offer due to popular demand.

Leadership

Culver’s names Rick Silva CEO

By Jonathan Maze on Feb. 25, 2021

The former Checkers and Rally’s chief executive will take over management of the Wisconsin-based burger concept.

Food

From idea to launch, how Culver’s new Harvest Veggie Burger came to be

By Patricia Cobe on Sep. 29, 2020

After four years of R&D, the chain’s signature veggie burger is ready for its debut on the core menu.

Leadership

Joe Koss is retiring as Culver’s CEO

By Jonathan Maze on Sep. 18, 2020

The longtime company executive will leave at the end of the year. The company is searching for his replacement.

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