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Dairy Queen

Marketing

What consumers are craving now

Sweets, sips and toasty sandwiches are the top menu choices.

Top 500 Chains

Dairy Queen

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Limited-time offers that differentiate the menu scored high with consumers.

Here’s why it was a bad month for tree swingers, politically aware operators and places with gas problems.

The chain says hackers cracked into the consumer data of a “limited number of stores” and is still assessing the breach.

We’ve uncovered a sampling of new fair-inspired fare, which QSR chains have been churning out faster than a tilt-a-whirl.

Not to be outdone by Cheetos Chicken Fries, chains are unleashing new portable options that appeal to eaters on the run.

A new ranking finds plenty of familiar names toward the top of the list.

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