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Dairy Queen

Marketing

What consumers are craving now

Sweets, sips and toasty sandwiches are the top menu choices.

Top 500 Chains

Dairy Queen

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Limited-time offers that differentiate the menu scored high with consumers.

Here’s why it was a bad month for tree swingers, politically aware operators and places with gas problems.

Dairy Queen and DQ Grill & Chill expanded the $5 Buck Lunch deal to all day

As the skies darken, restaurants are lighting up with specials.

The operation plans to close about 25 stores.

Giving directions is an art. Some people are great at it; some people can't direct their way out of a parking lot.

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