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Firehouse Subs

Marketing

April Fool's Day brings mischief to some menus

 By Patricia Cobe on Mar. 31, 2026

Pranksters are out in full force on April 1, and some of the best jokes land on restaurant menus. Here are three to watch out for this year.

Operations

Firehouse Subs sweetens franchise incentives

 By Lisa Jennings on Mar. 31, 2026

The fast-casual chain's cash-up-front offers aim to support sustainable growth across North America.

Operations

Utah-based Firehouse Subs franchisee files Chapter 11 bankruptcy

By Lisa Jennings on Mar. 24, 2026

CN Holdings operates 11 units in Utah and Idaho and hit debt troubles after unit openings were significantly delayed. The operators plan to sell underperforming locations.

Financing

Patrick Doyle believes Restaurant Brands International is undervalued

By Jonathan Maze on Mar. 02, 2026

The Bottom Line: The executive chairman of the owner of Burger King, Tim Hortons, Popeyes and Firehouse Subs made the case to investors as the company gets back to franchising.

Financing

Popeyes sales took a hit last quarter

By Jonathan Maze on Feb. 12, 2026

The chicken chain’s same-store sales declined 4.9% in the U.S. last quarter, but sister chain Burger King’s same-store sales rose 2.6%.

Financing

Burger King's sales accelerated last quarter

By Jonathan Maze on Oct. 30, 2025

The fast-food chain’s same-store sales rose 3.2% last quarter despite a tough market for the quick-service sector. Firehouse Subs and Tim Hortons also saw improved sales, but Popeyes lagged.

Financing

Burger King looks for a fix in China

By Jonathan Maze on Jun. 05, 2025

The fast-food chain’s parent company, Restaurant Brands International, wants to get to 5% unit growth for its concepts by 2028. To do that, it must get its flagship chain on track in the world’s biggest growth market.

Financing

Firehouse Subs is making a big push into Mexico

By Jonathan Maze on May 28, 2025

The sandwich chain inked a deal for 100 restaurants in Monterrey and other major cities over the next five years, as the company ramps up international development.

Financing

Fast-food chains post weak sales results, except for Taco Bell

By Jonathan Maze on Nov. 05, 2024

The Mexican chain’s same-store sales rose 4% last quarter. But a host of other brands reported falling sales amid a difficult environment.

Financing

Franchisee profitability soars for Burger King and its sister chains

By Jonathan Maze on Feb. 13, 2024

Sales were positive at Restaurant Brands International concepts, including Tim Hortons, Popeyes and Firehouse Subs. At Burger King, operator profitability increased 46%.

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