Firehouse Subs takes its sandwiches to Europe
The sub chain opened its first location outside of North America, in Zurich. And it has a development deal in Mexico, making the chain’s first major forays into international markets under Restaurant Brands International.
An interview with Firehouse Subs President Mike Hancock
A Deeper Dive: The sandwich chain’s top executive joins the podcast to discuss his views of the brand and strategies for its upcoming expansion. And he talks about why Tim Hortons is so popular in Canada.