Habit Burger Grill

How Yum Brands' chains come together on value marketing

By Jonathan Maze on Apr. 27, 2026

Executives with Taco Bell, KFC and Habit Burger & Grill share ideas and strategies to win over consumers. That has come in handy as value becomes vital for consumers.

Premium

Financing

Why did Yum Brands buy Habit Burger?

By Jonathan Maze on Feb. 04, 2026

The Bottom Line: Yum Brands bought Habit Burger in 2020 with the intention to grow the brand. The company does not even mention the brand in its earnings calls.

Leadership

Taco Bell owner Yum Brands is reshuffling its leadership

By Jonathan Maze on Sep. 09, 2025

Joe Park, president of Byte by Yum, is leaving the fast-food chain operator while Taco Bell CEO Sean Tresvant is getting a promotion as part of a reorganization under new chief executive Chris Turner.

Financing

KFC and Pizza Hut continue to struggle in the U.S.

By Jonathan Maze on Aug. 05, 2025

Both fast-food restaurant chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Taco Bell’s same-store sales rose 4%.

Financing

Taco Bell-owner Yum Brands is open to more acquisitions

By Jonathan Maze on May 29, 2025

The fast-food restaurant chain operator said it keeps its “eyes open” to buy another chain, arguing that its size and scale matter more than ever. But it would be “very selective.”

Leadership

David Gibbs to retire as CEO of Taco Bell owner Yum Brands

By Jonathan Maze on Mar. 31, 2025

The longtime executive of the fast-food restaurant chain owner will retire in the first quarter of 2026. The company will start a search process for his successor.

Technology