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Habit Burger Grill

Financing

Why did Yum Brands buy Habit Burger?

 By Jonathan Maze on Feb. 04, 2026

The Bottom Line: Yum Brands bought Habit Burger in 2020 with the intention to grow the brand. The company does not even mention the brand in its earnings calls.

Leadership

Taco Bell owner Yum Brands is reshuffling its leadership

 By Jonathan Maze on Sep. 09, 2025

Joe Park, president of Byte by Yum, is leaving the fast-food chain operator while Taco Bell CEO Sean Tresvant is getting a promotion as part of a reorganization under new chief executive Chris Turner.

Financing

KFC and Pizza Hut continue to struggle in the U.S.

By Jonathan Maze on Aug. 05, 2025

Both fast-food restaurant chains’ same-store sales fell 5%, while Habit Burger and Grill’s sales also declined. Taco Bell’s same-store sales rose 4%.

Financing

Taco Bell-owner Yum Brands is open to more acquisitions

By Jonathan Maze on May 29, 2025

The fast-food restaurant chain operator said it keeps its “eyes open” to buy another chain, arguing that its size and scale matter more than ever. But it would be “very selective.”

Leadership

David Gibbs to retire as CEO of Taco Bell owner Yum Brands

By Jonathan Maze on Mar. 31, 2025

The longtime executive of the fast-food restaurant chain owner will retire in the first quarter of 2026. The company will start a search process for his successor.

Technology

Taco Bell owner Yum creates a new technology platform

By Jonathan Maze on Feb. 06, 2025

Byte by Yum will consolidate the technology capabilities the company has developed or acquired over the years.

Financing

Fast-food chains post weak sales results, except for Taco Bell

By Jonathan Maze on Nov. 05, 2024

The Mexican chain’s same-store sales rose 4% last quarter. But a host of other brands reported falling sales amid a difficult environment.

Marketing

Habit Burger to In-N-Out: It's OK to be No. 2

By Heather Lalley on Sep. 26, 2024

Marketing Bites: The Yum Brands’ burger chain is engaging in a cheeky war of words against the Double-Double slinger.

Marketing

The Habit Burger Grill changes name to become an 'ampersand brand'

By Lisa Jennings on Aug. 28, 2024

Meet the new Habit Burger & Grill. The name change is designed to celebrate the brand's diverse menu. RIP extraneous "the."

Financing

Yum Brands has been on a building tear coming out of the pandemic

By Jonathan Maze on Feb. 09, 2024

Nearly 25% of the global locations for the company’s brands KFC, Taco Bell, Pizza Hut and Habit have been built over the past three years.

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