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Habit Burger Grill

Financing

The burger business takes a big hit

Chains like McDonald’s and Shake Shack find themselves torn between pricing and traffic, says RB’s The Bottom Line.

Financing

Habit Burger Grill sees modest growth after a disappointing start to the year

But the fast-casual burger chain is still battling traffic woes.

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Amid signs that some restaurants are winning back customers, a few well-known players are intensifying their pursuit of an operational edge. Here's a sampling of those efforts.

The fast-casual chain posted a 1.4% drop for Q1.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most.

Nevermind better burgers. Chicken is ruling the roost for limited-service restaurants, as the latest round of limited-time items attests.

Kurt Vonnegut Jr. wrote that “maturity is a bitter disappointment for which no remedy exists,” and so it has been with the coming-of-age fast-casual restaurant segment.

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