Jimmy John's

Marketing

5 digital ways chains aim to lure undecided diners

A new report gives a glimpse into some of the outreach tactics restaurants are using online.

Jimmy John's accused of 'systematic wage theft'

In a new attempt to hold franchisors responsible for the labor practices of stores, employees of the sandwich chain have accused the home office of setting policies that shortchange hourlies on regular and overtime pay.

The state attorney general says the franchisor is following policies that spare it from pressure to raise wages.

No leadership shake-ups were announced as part of the deal.

The humor and goodwill intended by some restaurants this week was taken far differently by the public, once again underscoring the need for caution in the age of social media.

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

The sandwich category increased sales by 2.9% and units by 0.3%, despite category heavyweight Subway's 1.7% sales decline and 1.3% unit decline.

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

Health authorities say an investigation of the situation is continuing.

Top franchise companies are driving growth, finds researcher Technomic's Top 400 Franchise Report. The 200 largest franchisees grew sales 8.2 percent in 2014, 2.5 times the rate of the Top 500 chains. Unit growth among these companies, too, was three times higher than their franchisors.

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