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Krispy Kreme

Financing

A look at Krispy Kreme’s innovative marketing strategy

 By Jonathan Maze on Aug. 24, 2022

A Deeper Dive: Dave Skena, global chief brand officer for the doughnut chain, talks about the company’s efforts to get attention in a competitive market.

Financing

Krispy Kreme lowers its profit outlook and its stock price plunges

 By Jonathan Maze on Aug. 17, 2022

The doughnut chain’s shares declined 13% on Wednesday amid weakening profits. The company also plans to close 10 weak locations and acquire a 6-unit franchisee.

Food

I scream for Krispy Kreme? Chain launches ice cream truck-inspired doughnuts

By Reyna Estrada on Jul. 18, 2022

The company worked with Good Humor and Popsicle to create a line of doughnuts inspired by treats normally found on an ice cream truck.

Marketing

Krispy Kreme is giving away a bunch of doughnuts next week

By Jonathan Maze on Jul. 06, 2022

The doughnut chain will give random customers a card worth a dozen free doughnuts per month through next June to celebrate its 85th birthday.

Leadership

Restaurateur Elon Musk aims to go where few business giants have succeeded

By Restaurant Business Staff on Jun. 21, 2022

History shows deep pockets and past triumphs are no guarantee of conquering the peculiar world of foodservice. Here’s a look at past trainwrecks.

Food

Krispy Kreme is adding soft-serve ice cream

By Jonathan Maze on Jun. 21, 2022

The doughnut chain introduced Original Glazed Soft Serve Ice Cream in 10 markets Tuesday and is expanding into more locations.

Leadership

Krispy Kreme promotes Josh Charlesworth to president, COO

By Jonathan Maze on Jun. 08, 2022

He will oversee the company's major markets and global growth. The doughnut chain has started a search for a new CFO.

Financing

When chains go from sizzle to fizzle

By Peter Romeo on May 17, 2022

Restaurant Rewind: Dutch Bros’ stock price dropped 37% in a day last week. It’s far from the only public restaurant chain to go from an investor darling to a source of Wall Street consternation in one trading day. This week’s edition looks at two other examples.

Financing

Krispy Kreme finds that Twix can lift sales

By Jonathan Maze on May 12, 2022

The doughnut chain said that its attention-getting doughnuts, such as one stuffed with a Twix bar, and more locations can generate sales without major price hikes.

Marketing

Why restaurant chains are flocking to Times Square

By Heather Lalley on Apr. 29, 2022

All but shut down during the pandemic, New York City’s tourist hub is now reenergized. And restaurants want a piece of the action.

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