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Krispy Kreme

Financing

A look at Krispy Kreme’s innovative marketing strategy

A Deeper Dive: Dave Skena, global chief brand officer for the doughnut chain, talks about the company’s efforts to get attention in a competitive market.

Financing

Krispy Kreme lowers its profit outlook and its stock price plunges

The doughnut chain’s shares declined 13% on Wednesday amid weakening profits. The company also plans to close 10 weak locations and acquire a 6-unit franchisee.

The company worked with Good Humor and Popsicle to create a line of doughnuts inspired by treats normally found on an ice cream truck.

The doughnut chain will give random customers a card worth a dozen free doughnuts per month through next June to celebrate its 85th birthday.

History shows deep pockets and past triumphs are no guarantee of conquering the peculiar world of foodservice. Here’s a look at past trainwrecks.

The doughnut chain introduced Original Glazed Soft Serve Ice Cream in 10 markets Tuesday and is expanding into more locations.

He will oversee the company's major markets and global growth. The doughnut chain has started a search for a new CFO.

Restaurant Rewind: Dutch Bros’ stock price dropped 37% in a day last week. It’s far from the only public restaurant chain to go from an investor darling to a source of Wall Street consternation in one trading day. This week’s edition looks at two other examples.

The doughnut chain said that its attention-getting doughnuts, such as one stuffed with a Twix bar, and more locations can generate sales without major price hikes.

All but shut down during the pandemic, New York City’s tourist hub is now reenergized. And restaurants want a piece of the action.

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