A look at Krispy Kreme’s innovative marketing strategy
A Deeper Dive: Dave Skena, global chief brand officer for the doughnut chain, talks about the company’s efforts to get attention in a competitive market.
Krispy Kreme lowers its profit outlook and its stock price plunges
The doughnut chain’s shares declined 13% on Wednesday amid weakening profits. The company also plans to close 10 weak locations and acquire a 6-unit franchisee.