Krispy Kreme


McDonald's and Krispy Kreme may expand their partnership

The burger giant has been selling Krispy Kreme doughnuts out of its Kentucky restaurants for months. Now they’re apparently talking about an expansion.


Krispy Kreme is putting Insomnia Cookies on the market

The Charlotte-based company said that a sale of the cookie delivery company five years after acquiring the chain would “unlock shareholder value.”

The company’s chief operating officer will take the top job in January. Current CEO Mike Tattersfield will remain on the board and will serve as a senior advisor.

The doughnut chain is an “affordable luxury” that people gather to enjoy. Its competitors are not just Dunkin’ and other doughnut concepts but cake makers and even florists.

Six months after it started selling doughnuts at 160 McDonald’s restaurants in Kentucky, Krispy Kreme said the test is proving to be valuable. But it needs more production capacity.

Early reports suggest the burger chain’s test of the sale of the doughnuts has been going well. But Krispy Kreme doesn’t have the capacity to serve the entire brand.

The fast-food burger chain will sell doughnuts at 160 restaurants in Louisville and Lexington and surrounding areas starting March 21. They will also be available through all channels.

The Charlotte, N.C.-based chain sold a record number of doughnuts in 2022. And its Insomnia Cookies brand also generated strong revenue growth.

The doughnut chain is testing the sale of its products inside the burger giant’s Louisville, Ky., locations. The company’s goal is to see if it can sell in more locations than just retailers.

He comes to the doughnut chain from Mars Inc., where he was CFO of Mars Wrigley North America.

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