Krispy Kreme


Menu rollouts pick up the pace in October

Global flavors trend at Firehouse, Ledo Pizza and Cava; Newk’s, Sweetgreen and Dog Haus play up plants; Toasted Yolk and Eggs Up Grill go big on breakfast; and Krispy Kreme and Eureka get spooky.


Krispy Kreme doubles down, literally, on vaccines

The doughnut chain said it would give vaccinated customers two free doughnuts any time next week.

The newly public chain is generating more sales per location, thanks to more frequent deliveries of doughnuts through its “hub-and-spoke” system.

The doughnut chain priced its offering at $17 per share, which was below its expected range.

IPOs by JDE/Peet’s and Krispy Kreme, and perhaps Panera Bread, signal a major shift in strategy for a firm many thought had long-term aspirations, says RB’s The Bottom Line.

Soaring valuations and a dearth of publicly traded consumer companies are setting the stage for a flurry of industry IPOs, says RB’s The Bottom Line.

The company set terms for its upcoming offering and started talking to investors as it seeks a return to the public markets.

The brand has seen significant revenue growth in recent years, but most of that has come from the acquisition of franchisee units, says RB’s The Bottom Line.

The doughnut chain, which also owns Insomnia Cookies, says it will use the funds to pay down debt.

Sweetgreen is the latest chain reportedly considering an initial public offering. Dutch Bros and Torchy’s are both considering a similar move and Krispy Kreme has already filed, says RB’s The Bottom Line.

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