Financing
Krispy Kreme sells a majority stake in Insomnia Cookies
A pair of private-equity groups, Verlinvest and Mistral Equity Partners, bought the stake, which values the cookie chain at $350 million. Krispy Kreme is keeping a 34% share in the concept.
Marketing
McDonald's is taking its Krispy Kreme partnership national
The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.