Krispy Kreme

Leadership

Krispy Kreme shakes up its management team

The doughnut chain’s chief financial officer and chief growth officer have both left the company. Raphael Duvivier was promoted to CFO while Alison Holder was named chief brand and product officer.

Financing

5 reasons the McDonald's-Krispy Kreme partnership failed

The Bottom Line: The relationship between the fast-food giant and the doughnut chain ended before it was even half complete. Here are five reasons why the partnership couldn’t work.

The fast-food giant and the doughnut chain mutually decided to end their agreement to sell doughnuts inside McDonald’s restaurants after sales and profitability proved disappointing. The partnership will end July 2.

The Bottom Line: The chain’s sudden profitability problems and the questions surrounding its McDonald’s partnership show just how difficult it is to operate a doughnut chain at scale.

The doughnut chain, which is in cost-cutting mode after a tough start to 2025, has sold its remaining interest for $75 million and will use the funds to pay down debt.

The doughnut chain is being accused of making misleading statements on the sale of doughnuts inside McDonald’s restaurants after its delay caused shares to plunge.

The Bottom Line: The chains' partnership has been slow to progress and hasn't generated the sales both companies hoped for. Now it's on hold as Krispy Kreme works to improve its own struggling profitability.

Sales of doughnuts at the fast-food chain’s locations have fallen below expectations. Krispy Kreme said it won’t immediately add more restaurants as it works to improve sales and cut costs.

The omnichannel doughnut chain, whose stock has lost more than half of its value this year, nominated four directors to its board, including a former Burger King CEO and former Starbucks CFO.

Tech Check: Fallout from a cyberattack sunk the doughnut chain’s stock to an all-time low. Restaurants pursuing more digital sales should take notice.

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