Krispy Kreme

By Heather Lalley on Apr. 29, 2022

All but shut down during the pandemic, New York City’s tourist hub is now reenergized. And restaurants want a piece of the action.

Marketing

Weed, taxes and high gas prices give marketers plenty of hooks

By Heather Lalley on Apr. 13, 2022

Marketing Bites: Current events are offering some good fodder for discounts, Baskin-Robbins debuts a rebrand and more marketing news of the week.

Financing

Krispy Kreme takes delivery-only shops to the U.S.

By Jonathan Maze on Feb. 22, 2022

The doughnut chain is planning to open what it calls “dark shops” for delivery orders to the U.S. and Mexico this year after testing the idea in the U.K.

Premium

Food

Super Bowl and Valentine’s Day rule menus this week

By Patricia Cobe on Feb. 08, 2022

Heart-shaped pizzas, doughnuts and trays; Hard Rock's Super Bowl and Valentine’s specials; football themes at BWW, Subway and Moe’s.

Financing

Krispy Kreme evolves into a CPG company

By Jonathan Maze on Jan. 21, 2022

The company sees itself as an omnichannel treat company. But don’t expect the chain’s doughnuts to be everywhere.

Financing

Krispy Kreme raises its earnings guidance, but investors balk anyway

By Jonathan Maze on Dec. 20, 2021

The doughnut chain’s stock plunged 7% even after the company said earnings and profits would be better than expected.

Financing

At Krispy Kreme, high commodity and labor costs hit margins

By Jonathan Maze on Nov. 10, 2021

The doughnut chain raised prices in September, for the second time this year, to offset its higher costs.

Premium

Food

Menu rollouts pick up the pace in October

By Patricia Cobe on Oct. 12, 2021

Global flavors trend at Firehouse, Ledo Pizza and Cava; Newk’s, Sweetgreen and Dog Haus play up plants; Toasted Yolk and Eggs Up Grill go big on breakfast; and Krispy Kreme and Eureka get spooky.

Marketing