Krispy Kreme

Marketing

Capitalizing on Friendsgiving

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Operations

Drive-thru packaging with integrity

Consumers expect food from the drive-thru to be just as tasty and fresh as food eaten in the restaurant. Packaging is key to delivering on that expectation.

Suddenly, there's a new restaurant giant on the scene. Here's a peek inside little-known JAB Holding Co.

Old-fashioned doughnut shop making doughnuts on an assembly line in view of onlookers

Count Mother Nature squarely among the parties generating the loudest buzz, along with a hotelier in a new job and a one-time online bookseller.

WINSTON-SALEM, N.C. (March 23, 2011 - PR Newswire)—Food distributor Sysco Corp. and Krispy Kreme Doughnuts Inc. have entered into a supply chain agreement,...

Krispy Kreme’s fans live for the “Hot Doughnuts Now” storefront neon sign that alerts passers-by that a new batch of doughnuts has just been baked and glazed. Now the chain is shifting the alert to cell phones via a new app.

The doughnut chain is putting a new line of sweet snacks within reach of retail customers on the go.

Operators are looking to cash in on the chatter surrounding this year’s presidential race.

Customers share which brands have the menu items they most crave and can’t get anywhere else.

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