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Drive-thru packaging with integrity

krispy kreme box

Consumers expect food from the drive-thru to be just as tasty and fresh as food eaten in the restaurant. Packaging is key to delivering on that expectation. And roughly two-fifths of consumers use takeout packaging to serve, store and reheat food. 

The chains consumers say do the best job when it comes to quality of takeout packaging:

Source: Technomic Consumer Brand Metrics, Q4 2015 through Q3 2016; % of consumers giving a “very good” rating

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