Consumers expect food from the drive-thru to be just as tasty and fresh as food eaten in the restaurant. Packaging is key to delivering on that expectation. And roughly two-fifths of consumers use takeout packaging to serve, store and reheat food.
The chains consumers say do the best job when it comes to quality of takeout packaging:
- Papa Murphy’s—70%
- Jimmy John’s—68%
- Raising Cane’s—66%
- Firehouse Subs—66%
- Hungry Howie’s—65%
- Chick-fil-A—64%
- Jersey Mike’s—64%
- Jet’s Pizza—64%
- Krispy Kreme—64%
- Noodles & Company—61%
- Fast-casual average—57%
- QSR average—55%
Source: Technomic Consumer Brand Metrics, Q4 2015 through Q3 2016; % of consumers giving a “very good” rating
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