Technology
Krispy Kreme’s ‘Hot Doughnuts Now’ feature goes digital
Krispy Kreme’s fans live for the “Hot Doughnuts Now” storefront neon sign that alerts passers-by that a new batch of doughnuts has just been baked and glazed. Now the chain is shifting the alert to cell phones via a new app.
Krispy Kreme mounts a c-store blitz
The doughnut chain is putting a new line of sweet snacks within reach of retail customers on the go.