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Krystal Company

Food

7 treats sweetening summer menus

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Marketing

Krystal’s all-you-can-eat offer has apparently been a big hit

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

Marketing

Krystal rolls out all-you-can-eat deal

By Heather Lalley on Jun. 18, 2019

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Top 500 Chains

Krystal Company

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Top 500 Chains

Krystal Co.

Jun. 19, 2018
Consumer Trends

5 chains losing favor with customers

By Heather Lalley on May 14, 2018

New data from Technomic reveals which brands consumers say are dropping the ball in service, ambiance, food, value and more.

Leadership

How Paul Macaluso plans to revamp Krystal

By Jonathan Maze on Apr. 03, 2018

The new CEO aims to tap his marketing and operations background to get the chain’s sales and profits back up.

Leadership

Krystal names Paul Macaluso CEO

By Jonathan Maze on Apr. 02, 2018

The former McAlister’s Deli president brings marketing and operations experience to the job.

Food

Krystal crafts a loaded breakfast to go

By Patricia Cobe on Feb. 13, 2018

The chain's Loaded Hash Brown Scrambler Bowl is a heartier version of what's already on the menu.

Marketing

9 ways restaurants are mixing up Valentine’s Day offers

By Benita Gingerella on Feb. 02, 2018

Operators are putting their own spins on the standard romantic dinner.

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