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Krystal Company

Top 500 Chains

Krystal Co.

Consumer Trends

5 chains losing favor with customers

New data from Technomic reveals which brands consumers say are dropping the ball in service, ambiance, food, value and more.

Leadership

How Paul Macaluso plans to revamp Krystal

By Jonathan Maze on Apr. 03, 2018

The new CEO aims to tap his marketing and operations background to get the chain’s sales and profits back up.

Leadership

Krystal names Paul Macaluso CEO

By Jonathan Maze on Apr. 02, 2018

The former McAlister’s Deli president brings marketing and operations experience to the job.

Food

Krystal crafts a loaded breakfast to go

By Patricia Cobe on Feb. 13, 2018

The chain's Loaded Hash Brown Scrambler Bowl is a heartier version of what's already on the menu.

Marketing

9 ways restaurants are mixing up Valentine’s Day offers

By Benita Gingerella on Feb. 02, 2018

Operators are putting their own spins on the standard romantic dinner.

Food

The 10 most alluring LTOs in November

By Lizzy Freier on Nov. 30, 2017

Consumers reveal which chain limited-time offers they are most likely to purchase based on name and description.

Food

Krystal brings back popular breakfast bowl

By Restaurant Business Staff on Nov. 01, 2017

The loaded hash brown scrambler breakfast bowl will be around for a limited time.

Beverage

Krystal unveils coffee lineup centered on customization

By Restaurant Business Staff on Oct. 04, 2017

The Krystal quick-service chain has debuted a coffee platform that plays into diners’ demand for customization—offering coffee served in three different ways: frozen, hot or iced.

Food

4 new takes on traditional appetizers

By Lizzy Freier on Jul. 25, 2017

Chains are revamping mozzarella sticks, chips, breaded veggies and dips.