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Krystal Company

Leadership

Casey Terrell named Krystal CMO

The former head of digital transformation at Focus Brands takes over the top marketing job immediately.

Financing

Krystal hopes fewer seats yield more restaurants

The burger chain broke ground on a new prototype with fewer or no seats, which it says can save on buildout costs and could prompt more development.

The burger chain said that the former Huddle House executive “brings deep restaurant experience and insight” to the role.

These developments made industry news in 2021 but expect to see them surge into bigger trends next year.

Crowder previously served as the burger chain’s vice president of marketing from 2014 to 2018.

Taste Tracker: Black Bear’s festive holiday desserts, TGI Fridays Cluck-It Bucket, a hangover cure from Krystal and more new items debut in the last weeks of the year.

Taste Tracker: Bennigan’s spirited cocktails, Logan’s party packs, Taziki’s festive starters and shakes with Christmas flavors

Taste Tracker: New items bet on pumpkin and spice beyond lattes, accents from around the world, and the bolder the better.

Two brands take a new direction while others get ready for summer eating.

A bankruptcy court has approved the sale of the burger chain to Fortress Investment Group.

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