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Krystal Company

Food

7 treats sweetening summer menus

Operators are tempting customers with cool sweets to lick, sip and spoon up.

Marketing

Krystal’s all-you-can-eat offer has apparently been a big hit

The company said it drove more traffic and even shifted consumer habits. And now it’s extended the offer for another month.

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

New data from Technomic reveals which brands consumers say are dropping the ball in service, ambiance, food, value and more.

The new CEO aims to tap his marketing and operations background to get the chain’s sales and profits back up.

The former McAlister’s Deli president brings marketing and operations experience to the job.

The chain's Loaded Hash Brown Scrambler Bowl is a heartier version of what's already on the menu.

Operators are putting their own spins on the standard romantic dinner.

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