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Krystal Company

Leadership

Casey Terrell named Krystal CMO

 By Jonathan Maze on Aug. 23, 2022

The former head of digital transformation at Focus Brands takes over the top marketing job immediately.

Financing

Krystal hopes fewer seats yield more restaurants

 By Jonathan Maze on Aug. 08, 2022

The burger chain broke ground on a new prototype with fewer or no seats, which it says can save on buildout costs and could prompt more development.

Leadership

Krystal names David Krisher CFO

By Jonathan Maze on Jan. 11, 2022

The burger chain said that the former Huddle House executive “brings deep restaurant experience and insight” to the role.

Operations

Restaurant industry ripples poised to swell into waves

By Patricia Cobe on Dec. 21, 2021

These developments made industry news in 2021 but expect to see them surge into bigger trends next year.

Marketing

Krystal hires Alice Crowder as CMO

By Heather Lalley on Jun. 22, 2021

Crowder previously served as the burger chain’s vice president of marketing from 2014 to 2018.

Food

Restaurants squeeze in extra menu surprises as 2020 draws to a close

By Patricia Cobe on Dec. 22, 2020

Taste Tracker: Black Bear’s festive holiday desserts, TGI Fridays Cluck-It Bucket, a hangover cure from Krystal and more new items debut in the last weeks of the year.

Food

Restaurant menus move into winter and holiday mode

By Patricia Cobe on Nov. 24, 2020

Taste Tracker: Bennigan’s spirited cocktails, Logan’s party packs, Taziki’s festive starters and shakes with Christmas flavors

Food

Big flavors come onto menus at full speed

By Patricia Cobe on Oct. 13, 2020

Taste Tracker: New items bet on pumpkin and spice beyond lattes, accents from around the world, and the bolder the better.

Food

A couple of surprises come to chain menus—along with several more expected items

By Patricia Cobe on Jun. 09, 2020

Two brands take a new direction while others get ready for summer eating.

Financing

Bankrupt Krystal is being sold to one of its lenders

By Jonathan Maze on May 14, 2020

A bankruptcy court has approved the sale of the burger chain to Fortress Investment Group.

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