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McDonald's

Financing

Survey: McDonald’s operators worried about their finances

 By Jonathan Maze on Jan. 07, 2019

“Cash-strapped” franchisees say a lot is happening at once, without much return.

Marketing

McDonald’s hopes innovation lifts its breakfast sales

 By Jonathan Maze on Jan. 03, 2019

The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.

Marketing

Dunkin’ Donuts begins transformation into Dunkin’

By Peter Romeo on Jan. 03, 2019

But doughnuts will remain in the promotional spotlight, along with a new coffee drink and sandwiches.

Financing

Should McDonald’s serve burgers in the morning?

By Jonathan Maze on Dec. 27, 2018

Just years after company added breakfast all day, a new demand has emerged, but complexity is the chain’s biggest problem, says RB’s The Bottom Line.

Marketing

McDonald’s changes its value menu again

By Jonathan Maze on Dec. 20, 2018

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Marketing

4 restaurant snipes that cut through the holiday clutter

By Peter Romeo on Dec. 19, 2018

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

Operations

The top 9 restaurant trends of 2018

By Peter Romeo on Dec. 18, 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Operations

The top restaurant news developments of 2018

By Peter Romeo on Dec. 18, 2018

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.

Financing

Franchisee crisis ramps up pressure on McDonald's management

By Jonathan Maze on Dec. 14, 2018

Creation of the National Owners Association signals a major shift in franchise relations, says RB’s The Bottom Line.

Financing

Chick-fil-A, not Burger King or Wendy’s, is McDonald’s biggest competitor

By Jonathan Maze on Dec. 12, 2018

The chicken sandwich chain, which will soon be the country’s third-biggest restaurant, caters to the same customers, says RB’s The Bottom Line.

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