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Pei Wei Asian Diner

Food

Pei Wei expands its pantry to launch lighter, protein-focused dishes

 By Patricia Cobe on Mar. 19, 2025

Behind the Menu: The new items target healthy lifestyles, providing balance to the fast casual’s more indulgent Asian classics.

Emerging Brands

P.F. Chang's opens a fast-casual Asian bowl concept

 By Peter Romeo on Apr. 16, 2024

A Pagoda by P.F. Chang's is operating in a suburban New York shopping mall. It's the chain's third crack at a fast-casual spinoff.

Food

Celebrity chef Jet Tila adds another signature dish to Pei Wei’s menu

By Patricia Cobe on Jan. 24, 2024

Firecracker Shrimp brings a sweet-spicy flavor profile and new protein to the fast-casual’s pan-Asian lineup.

Food

With Chef Jet Tila in the driver’s seat, menu evolution accelerates at Pei Wei

By Patricia Cobe on Feb. 04, 2022

The celebrity chef, now a partner in the fast-casual chain, is energizing and expanding the pan-Asian menu.

Food

Launches of LTOs and new menu items accelerate

By Patricia Cobe on May 26, 2020

The pace of menu development is picking up as stay-at-home orders lift.

Food

New menu launches run the gamut

By Patricia Cobe on Apr. 28, 2020

From date night dinners to family meals and sweets, restaurants innovate to lure customers.

Leadership

Logan’s parent names Jim Lebs CFO

By Peter Romeo on Jul. 08, 2019

The former executive of Pei Wei and Cicis is the latest industry veteran to join the leadership team of Craftworks.

Financing

Pei Wei sold to Leeann Chin owner

By Jonathan Maze on Jun. 05, 2019

Lorne Goldberg, who also owns Pick Up Stix and Mandarin Express, buys another Asian-focused concept.

Food

Asian cuisine evolution

By Patricia Cobe on Apr. 18, 2019

Niche cuisines are driving chain menu development in the Asian segment.

Financing

What’s next for Applebee’s and IHOP?

By Peter Romeo on Feb. 22, 2019

After a turnaround year, both of the Dine Brands holdings are looking at ways of increasing off-premise sales, particularly catering, and expanding into new types of markets.

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