Popeyes

Financing

Popeyes banks on more marketing and remodels to build sales

The fast-food chicken chain’s franchisees have agreed to spend more on national advertising, in exchange for some royalty breaks. It is also expanding kitchen improvements.

Financing

More evidence suggests an improving fast-food market

The Bottom Line: Burger King and Popeyes saw improving sales in October behind better promotions. But lower gas prices and easing inflation may also be driving those results.

The fast-food chicken chain is introducing a Sweet ‘n Smokey Chipotle sauce just as football season kicks off.

Chocolate comes to an iconic baked good, plus cheesecake gets swirled with caramel and apple, to add up to two new desserts on the chicken chain’s menu.

Restaurant Brands International is also making a big investment in Tims China, which operates Tim Hortons in the fast-growing country.

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.

The chain that ignited the chicken sandwich wars is bringing on reinforcements, bolstering the battle with a new sauce and a hip-hop anthem.

In the transcript of this week's Restaurant Rewind podcast, read about one of the most colorful characters ever to influence the business.

Restaurant Rewind: During his 64 years, he drew a spotlight time and again, though not always for positive reasons.

The Bottom Line: The two fast-food chains are increasingly going head-to-head over chicken sandwiches and chicken wings.

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