Raising Cane's Chicken Fingers


Want a standout menu? These chains found the ‘secret sauce’ is in the sauce

Sauce innovation can be a magic bullet that sets a restaurant apart from the competition, especially in the crowded chicken and burger categories.


Raising Cane's global flagship restaurant opens in NYC's Times Square

The “coming soon” sign had been lit up for two-plus years, but the 8,000-square-foot location finally opened Tuesday, with blocks-long lines of fans waiting to get in.

The Bottom Line: Among the biggest limited-service chains, Raising Cane’s and Chick-fil-A have performed best over the past decade at growing unit volumes when adjusted for inflation.

The rapper/singer/songwriter has designed a unit in Utah with his own flair, including pervasive pinkness, collectible merch and medieval-themed restrooms.

The Bottom Line: The fast-casual chicken fingers chain believes it can become one of the country’s biggest restaurant concepts in a short period. It took some key steps this week to get there.

The Raising Cane's founder hosts another streaming series that starts March 4, this time spotlighting the "secret sauce" of against-the-odds success.

All expenses incurred by the employees and their families will be picked up by the chain.

The Bottom Line: The fast-casual chain generates nearly $5 million in sales per unit selling chicken fingers. But that’s not the most impressive thing about it.

All but shut down during the pandemic, New York City’s tourist hub is now reenergized. And restaurants want a piece of the action.

Marketing Bites: Expect to see more chains promote their workplace culture. Would you wear Waffle House sneakers? And more marketing news of the week.

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