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Raising Cane's Chicken Fingers

Marketing

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Raising Cane’s enlists its workers as stars of its latest ad campaign

Marketing Bites: Expect to see more chains promote their workplace culture. Would you wear Waffle House sneakers? And more marketing news of the week.

Despite the recent flurry of restaurant activity on Wall Street, AJ Kumaran, co-CEO of the fast-growing chicken finger chain, said his fast casual plans to remain steadfastly private to keep its company culture intact.

The fast casual said its average hourly pay will now be $14, a 15% increase for most employees, as it continues a major hiring push.

Half of the fast-casual chicken finger chain’s Dallas-based corporate staff has deployed around the country to hire 10,000 new workers in 50 days amid a labor shortage that’s hitting operations as the company looks to open 100 stores next year.

Amid a tight labor market, the fast casual is adding its name to the growing list of restaurants sweetening benefits with free or reduced-cost educational programs.

The leading chicken concepts in Technomic’s Top 500 sales ranking all showed positive growth during the COVID-19 pandemic.

Raising Cane’s plans to expand its successful managing partner program. The fast-casual chicken finger chain’s new recruitment- and retention-booster will target multi-unit leaders.

“Restaurant Recovery,” which is airing on the Food Network, was created by Todd Graves to help mom and pops navigate the impacts of the pandemic.

Chains scrambling to cut operational complexity by reducing their menus may find there's more to it than eliminating items, says AJ Kumaran, co-chief of the chicken-finger chain.

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