Raising Cane's Chicken Fingers

Marketing

How Raising Cane's is making marketing magic with chicken fingers

In a crowded world of fast-casual chicken, this brand, and its celebrity CEO, have built a unique strategy around a simple, never-changing menu.

Operations

Raising Cane's may not convert landmark Googie site Norms after all

The fast-casual chicken finger specialist withdrew a proposal to take over the iconic 67-year-old Norms location in Los Angeles, saying to the community: We hear your concerns.

The fast-casual chicken specialist owns the building and has proposed a conversion that will preserve the historic Atomic Age style and character. But pushback is expected.

The chicken finger specialist is expanding an employee benefit that gives candidates $10,000 toward closing costs.

Same-store sales grew 17.5% during the first half of 2024 for the fast-casual, chicken-finger specialist, mostly driven by traffic.

Th 828-unit chain celebrates its anniversary with the glittering opening of a uniquely shiny location in Boston.

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

The fast-casual chicken tenders chain has thrived coming out of the pandemic with strong sales, traffic and earnings. But it spends a lot on growth, according to bond ratings agencies, and its menu is a risk.

The fast-growing chicken finger chain was ranked fifth among teens’ favorite restaurants, according to the latest Piper Sandler survey. But Chick-fil-A is still king.

Scheduled to open Thursday, this unit combines Cowboys colors and memorabilia with Malone merch, displays of his "jorts," and the standard suit of armor.

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