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Customers share which brands have the menu items they most crave and can’t get anywhere else.
The chicken chains from the 2016 Top 500 ranking have been boosted by sandwich, wing and chicken finger specialists.
Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.
Just starting to get their own spending power, Gen Z is now in operators’ sights. Because of their limited budgets, this generation frequents QSRs the most.
As consumers increase their off-premise dining, limited-service operators will continue to study their priorities and habits, as well as borrow ideas from chains who are doing it right.
The limited-service chicken category overall increased total sales by 8% to $22.2 billion and grew units by 4% to 14,166.
See which 10 chains are winning with chicken that consumers say they can't get anywhere else.