Subway

The chain consolidates its North America marketing with the appointment of Dentsu Aegis Network.

As sushi continues its conquest of the mainstream, it’s becoming more and more clear that raw fish was only the first wave of a Japanese culinary invasion. Over the past two to three years, one Japanese concept after another has hit our shores with only a passing glance toward sushi—if there’s any recognition at all. They are authentic, specialized and high concept.

Navigating the NRA show was trickier this year—there seemed to be more bodies blocking the aisles and lining up at the booths for free samples. That was good news for the restaurant industry and those who supply it, but bad news for this intrepid taster.