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Taco John's

Financing

Taco John's quietly moves its headquarters to Minnesota

 By Jonathan Maze on Aug. 18, 2025

The fast-food Mexican chain, which opened a support center in suburban Minneapolis three years ago, has apparently moved its official headquarters there from Wyoming.

Financing

How Heather Neary is bringing Taco John's into the future

 By Jonathan Maze on Jun. 25, 2025

A Deeper Dive: On this week’s episode of the restaurant finance podcast, the CEO of the fast-food Mexican chain talks about technology, franchising and menu innovation.

Food

Taco John's travels back to its 'West-Mex' roots to spice up the menu

By Patricia Cobe on Jun. 18, 2025

Behind the Menu: Starting with its new Fiesta sauce and maximizing what’s already stocked in the pantry, the Mexican fast-food chain is driving flavor throughout its platform.

Technology

How drive-thru AI made a believer out of Taco John's CEO Heather Neary

By Joe Guszkowski on Apr. 17, 2025

The leader of the fast-food chain was skeptical of the technology when she joined the company last year. Now she hopes to bring it chainwide.

Leadership

Taco John's new CEO is out to prove you can teach an old restaurant chain new tricks

By Jonathan Maze on Oct. 25, 2024

Heather Neary, named chief executive of the fast-food Mexican chain earlier this year, wants to modernize the brand in and out of the restaurants.

Technology

Taco John's is putting AI voicebots in the drive-thru

By Joe Guszkowski on Jun. 03, 2024

The Mexican fast-food chain plans to bring Presto Voice technology to more restaurants after it improved speed and ticket size at a test location.

Leadership

Taco John’s names Heather Neary CEO

By Heather Lalley on Mar. 20, 2024

Neary spent 15 years with Auntie Anne’s and most recently served as brand president at quick-service franchisee KBP Brands. She’s charged with ushering in a “new era of growth” at the Mexican fast-food chain.

Marketing

The 'Taco Tuesday' trademark battle is officially over

By Jonathan Maze on Oct. 25, 2023

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

Financing

Taco John's crafts its own victory in the Taco Tuesday battle

By Jonathan Maze on Jul. 19, 2023

The Bottom Line: The chain opted not to keep its trademark in a fight with the much larger Taco Bell, given the likelihood that it would ultimately lose. So it did the next best thing.

Marketing

Taco John's gives up its Taco Tuesday trademark

By Jonathan Maze on Jul. 18, 2023

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

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