Taco John's

The 'Taco Tuesday' trademark battle is officially over

By Jonathan Maze on Oct. 25, 2023

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

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Financing

Taco John's crafts its own victory in the Taco Tuesday battle

By Jonathan Maze on Jul. 19, 2023

The Bottom Line: The chain opted not to keep its trademark in a fight with the much larger Taco Bell, given the likelihood that it would ultimately lose. So it did the next best thing.

Marketing

Taco John's gives up its Taco Tuesday trademark

By Jonathan Maze on Jul. 18, 2023

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

Marketing

Taco John's fires back in 'Taco Tuesday' tilt

By Jonathan Maze on Jun. 26, 2023

The company said that Taco Bell’s effort to cancel its registration is designed “to sell more tacos” and cause Taco John’s “to sell less tacos.”

Leadership

Taco John's CEO Jim Creel plans to retire at the end of the year

By Jonathan Maze on Jun. 06, 2023

He will end his six-year run at the top of the Cheyenne, Wyo.-based Mexican chain at the end of the year. The company plans a search for Creel’s successor.

Financing

How Taco John's responded to the 'Taco Tuesday' challenge

By Jonathan Maze on May 24, 2023

A Deeper Dive: Barry Westrum, chief marketing officer for the Mexican fast-food chain, joins the podcast to discuss the trademark battle with Taco Bell.

Marketing

Taco Bell wants to cancel its rival's trademark for 'Taco Tuesday'

By Jonathan Maze on May 16, 2023

The fast-food Mexican chain has petitioned the U.S. Patent and Trademark Office to end Taco John’s registration for the Taco Tuesday trademark, which it has owned for years.

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Financing

Taco John's makes a big push

By Jonathan Maze on Nov. 10, 2022

The Mexican fast-food chain has been making changes to everything from its branding to the location of its corporate staff. The moves are starting to pay dividends with faster growth.

Leadership