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Taco John's

Technology

How drive-thru AI made a believer out of Taco John's CEO Heather Neary

 By Joe Guszkowski on Apr. 17, 2025

The leader of the fast-food chain was skeptical of the technology when she joined the company last year. Now she hopes to bring it chainwide.

Leadership

Taco John's new CEO is out to prove you can teach an old restaurant chain new tricks

 By Jonathan Maze on Oct. 25, 2024

Heather Neary, named chief executive of the fast-food Mexican chain earlier this year, wants to modernize the brand in and out of the restaurants.

Technology

Taco John's is putting AI voicebots in the drive-thru

By Joe Guszkowski on Jun. 03, 2024

The Mexican fast-food chain plans to bring Presto Voice technology to more restaurants after it improved speed and ticket size at a test location.

Leadership

Taco John’s names Heather Neary CEO

By Heather Lalley on Mar. 20, 2024

Neary spent 15 years with Auntie Anne’s and most recently served as brand president at quick-service franchisee KBP Brands. She’s charged with ushering in a “new era of growth” at the Mexican fast-food chain.

Marketing

The 'Taco Tuesday' trademark battle is officially over

By Jonathan Maze on Oct. 25, 2023

The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.

Financing

Taco John's crafts its own victory in the Taco Tuesday battle

By Jonathan Maze on Jul. 19, 2023

The Bottom Line: The chain opted not to keep its trademark in a fight with the much larger Taco Bell, given the likelihood that it would ultimately lose. So it did the next best thing.

Marketing

Taco John's gives up its Taco Tuesday trademark

By Jonathan Maze on Jul. 18, 2023

The company decided that it wasn’t worth fighting Taco Bell to maintain its trademark and said it would instead donate to Children of Restaurant Employees.

Marketing

Taco John's fires back in 'Taco Tuesday' tilt

By Jonathan Maze on Jun. 26, 2023

The company said that Taco Bell’s effort to cancel its registration is designed “to sell more tacos” and cause Taco John’s “to sell less tacos.”

Leadership

Taco John's CEO Jim Creel plans to retire at the end of the year

By Jonathan Maze on Jun. 06, 2023

He will end his six-year run at the top of the Cheyenne, Wyo.-based Mexican chain at the end of the year. The company plans a search for Creel’s successor.

Financing

How Taco John's responded to the 'Taco Tuesday' challenge

By Jonathan Maze on May 24, 2023

A Deeper Dive: Barry Westrum, chief marketing officer for the Mexican fast-food chain, joins the podcast to discuss the trademark battle with Taco Bell.

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