The 'Taco Tuesday' trademark battle is officially over
The bar that owned the registration in New Jersey gave up its hold on the phrase, officially ending Taco Bell’s campaign to “free” the trademark.
Taco John's crafts its own victory in the Taco Tuesday battle
The Bottom Line: The chain opted not to keep its trademark in a fight with the much larger Taco Bell, given the likelihood that it would ultimately lose. So it did the next best thing.