Getting families in the door
When it comes to landing business from the 38.1 million families in the United States, kids may be a restaurant's best allies, according to an education session presented at the Restaurant Leadership Conference. Co-moderators Ian Davidson of C3 Brand Marketing and Kevin Higar of Technomic used the breakout session to provide practical advice on capturing some of the $1.12 trillion kid-influenced spending that goes on in the U.S.
Top chains by menu segment
Restaurants that landed a top spot on the list of favorite chains consistently deliver on all aspects of the dining experience that matter to consumers.