T.G.I. Friday's mobile payment app: Engaging the customer
In April, T.G.I. Friday's released its own mobile payment app. While many foodservice operations have embraced mobile apps for location services, coupon offers or linking into reward programs, proprietary mobile payment apps are still somewhat unchartered territory. In the quick serve arena, Dunkin Donuts just released its own mobile payment system, and Starbucks partnered with Square for its system.