Tip pooling might be a bad idea. Begging for business might be a good one. Keeping your mouth shut can also be a good idea. Telling cops they can’t eat at your restaurant is never a good one. But none of that matters because the apocalypse is today. Hope you have your promotion lined up.
TGI Fridays intends to sell most of its 247 company-run units to current and new franchisees who agree to renovate the restaurants and construct stores on what the company termed an “accelerated timetable.”
Technology and social media fueled many of the year’s marketing successes and missteps at restaurants. A couple of operators, though, found new life in old tricks, doubling down on discounting and resurrecting in-demand LTOs.