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Zaxby's

Food

For Zaxbys' CMO Patrick Schwing, enhancing the core menu is key

 By Patricia Cobe and Bret Thorn on Oct. 28, 2025

Menu Talk: The fast-casual exec discusses how Zaxbys is competing in the crowded chicken space with a new menu format, sauce innovation and compelling limited-time items.

Food

Chicken fingers and sauces are Zaxbys jam, and it is playing that up

 By Patricia Cobe on Oct. 09, 2025

The fast casual has enhanced its core menu, ramped up limited-time items and launched a saucy marketing campaign to differentiate itself in the competitive chicken segment.

Financing

Why Zaxbys believes it is ready to grow again

By Jonathan Maze on Aug. 06, 2025

A Deeper Dive: This week’s episode of the restaurant finance podcast features Bernard Acoca, CEO of the fast-casual chicken chain, talking about how it plans to take itself national.

Financing

Guernsey Holdings buys 20 Zaxby's restaurants

By Jonathan Maze on Apr. 17, 2024

The operator of franchised brands like Sonic Drive-In and Little Caesars is working with the franchisee’s management to acquire the locations in South Carolina.

Food

Want a standout menu? These chains found the ‘secret sauce’ is in the sauce

By Patricia Cobe on Sep. 14, 2023

Sauce innovation can be a magic bullet that sets a restaurant apart from the competition, especially in the crowded chicken and burger categories.

Leadership

Zaxby’s adds Patrick Schwing as CMO

By Heather Lalley on Jun. 13, 2022

Schwing comes to the chicken finger chain from the top marketing post at Arby’s. His hiring caps a time of transformation in Zaxby’s C-suite.

Leadership

Zaxby’s adds development and tech chiefs

By Heather Lalley on May 24, 2022

The chicken finger chain, which has been shaking up its C-suite, named Mike Mettler chief development officer and Mike Nettles was promoted to chief digital-technology officer.

Leadership

Zaxby’s promotes Michelle Morgan to chief people officer

By Heather Lalley on May 10, 2022

Morgan has been with the chicken finger chain for more than 20 years, starting out as a cashier. She’ll oversee recruitment, professional development and more.

Marketing

Noodles’ new brand identity comes with big employee perks

By Heather Lalley on May 04, 2022

Marketing Bites: Noodles & Company embraces Uncommon Goodness, Sweetgreen lands a new athlete ambassador, and chains get creative for Cinco de Mayo and Mother’s Day.

Leadership

Industry vet Sharlene Smith named Zaxby’s COO

By Heather Lalley on Apr. 14, 2022

Smith most recently served as VP of operations excellence for Papa John’s and has also held leadership posts at McDonald’s.

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