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Zaxby's

Marketing

Zaxby's taps Georgia quarterback J.T. Daniels as new spokesperson

 By Joe Guszkowski on Aug. 18, 2021

The chicken chain is the latest restaurant to ink a deal with a college athlete under a new NCAA rule.

Food

Comfort-seeking customers flocked to chicken chains in 2020

 By Patricia Cobe on May 20, 2021

The leading chicken concepts in Technomic’s Top 500 sales ranking all showed positive growth during the COVID-19 pandemic.

Technology

Zaxby’s hires Mike Nettles to lead its digital efforts

By Jonathan Maze on Apr. 06, 2021

The former Papa John’s executive was named interim chief digital and technology officer, the first digital executive in the chain’s history.

Food

Operators bid goodbye to January with winter meals and deals

By Patricia Cobe on Jan. 26, 2021

Taste Tracker: Big discounts at Farmer Boys, Luna Grill wraps it to go, Zaxby’s taps Chinese flavors and bagel seasoning inspires Firehouse Subs.

Financing

Inside Zaxby’s deal with Goldman Sachs

By Jonathan Maze on Nov. 24, 2020

Cofounder and CEO Zach McLeroy details the investment in this week’s episode of the RB podcast “A Deeper Dive.”

Financing

Restaurant deals make a comeback, sort of

By Jonathan Maze on Nov. 23, 2020

Even facing a winter of additional shutdowns and a potential double-dip recession, investors are betting on restaurants. But only certain sectors, says RB’s The Bottom Line.

Financing

Goldman Sachs to acquire a significant stake in Zaxby's

By Jonathan Maze on Nov. 18, 2020

The investment will enable the Athens, Ga.-based chicken chain to accelerate its growth and expand into new sales channels.

Leadership

Zaxby’s hires its first chief development officer

By Heather Lalley on Sep. 09, 2020

The fast-casual chicken chain nabbed Vanessa Fox, formerly a senior vice president and CDO with Jack in the Box, to ramp up its expansion plans.

Marketing

With sports on hold, restaurant chains hunt for new ways of entertaining guests

By Peter Romeo on Jun. 17, 2020

The limitations of social distancing are turning restaurateurs into impresarios.

Financing

How Zaxby’s adapted to the pandemic and thrived

By Jonathan Maze on May 27, 2020

Cofounder and CEO Zach McLeroy joins the RB podcast A Deeper Dive to discuss the chain’s response to the pandemic, as well as its future.

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