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Zaxby’s adds Patrick Schwing as CMO

Schwing comes to the chicken finger chain from the top marketing post at Arby’s. His hiring caps a time of transformation in Zaxby’s C-suite.


Zaxby’s adds development and tech chiefs

The chicken finger chain, which has been shaking up its C-suite, named Mike Mettler chief development officer and Mike Nettles was promoted to chief digital-technology officer.

Morgan has been with the chicken finger chain for more than 20 years, starting out as a cashier. She’ll oversee recruitment, professional development and more.

Marketing Bites: Noodles & Company embraces Uncommon Goodness, Sweetgreen lands a new athlete ambassador, and chains get creative for Cinco de Mayo and Mother’s Day.

Smith most recently served as VP of operations excellence for Papa John’s and has also held leadership posts at McDonald’s.

A Deeper Dive: Keith Anderkin, chief supply chain officer for Zaxby’s, joins this week’s podcast to talk about supply chain headaches and how long they can expect to last.

Zach McLeroy to become chairman. Acoca, the former El Pollo Loco CEO, becomes the chicken finger chain’s first non-founder leader in its 30-year history.

Keith Anderkin was promoted to the role from vice president of supply chain and quality assurance for the fast-casual chicken finger brand.

The chicken chain is the latest restaurant to ink a deal with a college athlete under a new NCAA rule.

The leading chicken concepts in Technomic’s Top 500 sales ranking all showed positive growth during the COVID-19 pandemic.

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