DoorDash is expanding into alcohol delivery.
Restaurants, grocers and retailers in certain markets can now sell booze on the DoorDash marketplace, with the company handling on-demand delivery as well as age verification and other protocols.
The easing of alcohol delivery regulations during the pandemic paved the way for the new feature. It will be available in the 20 states where alcohol delivery is allowed, as well as Washington, D.C.
DoorDash said the option to add alcohol could increase average order values by 30%.
To order, customers can toggle to an Alcohol tab within the app to browse a selection of 30,000 products across thousands of merchants. They'll have to verify their age at checkout and at several points throughout the delivery process.
Customers will also be able to bundle alcohol from one seller and food from another in a single order using the company's new DoubleDash feature.
The company has delivered alcohol for years through its white-label Drive product, fulfilling orders placed through restaurants' direct channels. Expanding the service keeps it in step with competitor Uber Eats, which acquired alcohol delivery service Drizly in February.
Alcohol delivery on DoorDash is now available in California, New York, Washington, Idaho, Arizona, Texas, Minnesota, Ohio, Illinois, Massachusetts, Connecticut, Virginia, Florida, Kentucky, Tennessee, Michigan, Iowa, Oregon, Missouri, Nebraska and Washington, D.C.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.