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Firehouse Subs goes national with delivery through Uber Eats

The sandwich chain expects delivery to be in 700 locations by the end of the year.
Photograph: Shutterstock

Firehouse Subs will deliver a Hook & Ladder sub straight to your door.

Or, more specifically, Uber Eats will, following a partnership the sandwich chain announced on Thursday that expects to bring delivery to the chain’s locations nationwide.

Firehouse already has delivery at 500 locations and expects the service to expand to 700 by the end of the year.

“Through third-party delivery, we’re able to widen our franchisees’ business while also offering our brand to customers where and when they choose to enjoy our food,” CFO Vince Burchianti said in a statement. He said that Uber Eats will increase his chain’s visibility among off-premise consumers “that otherwise might not consider Firehouse Subs.”

The partnership adds to a growing presence of delivery services. And Firehouse is among a number of sandwich chains aggressively inking deals with third-party services to bolster delivery and be more competitive in a subset of customers that want food delivered to their homes.

Executives for some of these chains, including Firehouse Subs CEO Don Fox, talk about delivery on the most recent edition of the RB podcast, "A Deeper Dive."

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