facebook pixal
Technology

Tech roundup: Delivery customers tend to be young and rich

Income may be an even more important factor than age when it comes to who orders delivery. Also, more funding rounds, Goldbelly's TV channel, and another pizza robot.
Tech roundup logo
Photo illustration by Nico Heins

Welcome to RB’s weekly roundup of the latest in restaurant technology. To get this and other tech news sent right to your inbox every Wednesday, click here.

App-based food delivery is often talked about as a young person’s game. Millennials and Gen Zers are more “techy” than older generations, the story goes, and so are more likely to be able to navigate delivery apps. 

But when it comes to determining what sort of person decides to have their food delivered, age might be less important than another factor: income.

That's according to new research from virtual brand company Nextbite, which found that the most active delivery customers earn an average of $119,000 a year—or a whopping 77% more than the average American.

That's based on a survey of 3,012 consumers ranging in age from 18 to 65, and it makes a lot of sense, given how expensive delivery is.

The idea that young people order more delivery also held true: 71% of respondents who said they ordered delivery weekly were millennials or Gen Zers. But older customers are also ordering their fair share: Among respondents who said they ordered delivery monthly, more than 40% were above the age of 40. 

Overall, 23% of respondents said they ordered delivery weekly, while 43% said they did it monthly.

In other news, funding continues to flow into restaurant tech companies. In the past week:

Mr Yum raised $65 million. The Australian company offers mobile order-and-pay technology that is enabled by QR codes. The Series A round was led by big restaurant tech investor Tiger Global Management. Mr Yum launched in the U.S. this year and works with more than 1,500 restaurants worldwide. 

Miso Robotics raised $35 million. The maker of Flippy and other automated products for restaurants has gone the crowd-funding route. It attracted more than 8,200 new and existing investors during its Series D round that closed Nov. 18 and has raised nearly $60 million to date.

SpotHopper raised $14 million. The Milwaukee-based company sells marketing software for restaurants, and has more than 3,000 customers across the U.S. The Series A round was led by TVC Capital.

GoldBelly’s video channel is live. The service that powers cross-country restaurant delivery has officially launched Goldbelly TV, a library of short videos featuring famous chefs from across the country preparing their signature dishes. Viewers will be able to order the food they’re watching with a few clicks of the mouse. The new platform comes as Goldbelly is facing competition from DoorDash, which recently unveiled nationwide shipping.

Here comes another robotic pizza concept. Stellar Pizza this week announced plans to open its first robotic pizza food truck in Los Angeles this spring. Stellar was founded by a group of former engineers from SpaceX, the aerospace company founded by Elon Musk. The team also includes SpaceX’s former executive chef, Ted Cizma. The machine can churn out a pizza every 45 seconds, the company said.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Trending

More from our partners