US Foods Deploys iPad Sales Force Solution

ROSEMONT, IL (April 10, 2012)—Software developer Ai2 announced a license agreement with US Foods to deploy ProSel-- an iPad remote order entry and sales force automation app -- to US Foods’ mobile staff of territory managers. ProSel operates on the iPad and handles all of a mobile sales representative’s daily administrative functions, from mobile order entry to item pricing to the display and management of files and multimedia content.

With ProSel in the field, US Foods’ item database will be resident on the iPad and will be updated remotely, real-time or as needed. ProSel interfaces with the distributor’s ERP host computer system, sending orders and updates from the field. Information about pricing, nutrition, recipes and other critical data is all readily available with the convenient form factor and usability of the iPad.

US Foods’ sales force used Ai2’s legacy PC order entry solution for thirteen years. Ai2’s vast knowledge of US’ Foods business methods were a key factor in US Foods selecting Ai2’s ProSel solution. “Having worked with them for over a decade, we know their unique requirements at the user level and the administrator level,” commented Douglas Katich, CEO for Ai2. “It is our commitment to deliver proven solutions and not just promises.”

ProSel is Ai2's latest addition to its software suite for the wholesale distribution industry. The app is designed to give a mobile sales rep offline access to their complete product catalog, images, a robust search function, content management, document syncing, easy remote ordering and much more. The app debuted one year ago and more than 35 major US wholesalers have already licensed ProSel for iPad to replace their legacy PC based mobile ordering systems.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?


Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.


Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."


More from our partners