Wayback Burgers joins the value wars

wayback burger onion rings

Following the lead of competing burger chains, Wayback Burgers said it’s preparing to offer the first value meal in its history—the $4 BBQ Bunch. 

The value meal, slated to be available throughout April, includes the fast casual’s BBQ Crunch Burger and housemade barbecue chips, which, together, would typically sell for $6.98.

“The $4 BBQ Bunch allows our guests to bite into a more wallet-friendly option while still delivering a great-tasting, top-quality burger packed with flavor,” John Eucalitto, president of Wayback Burgers, said in a statement, noting that the bundled items also play into barbecue’s trend factor. 

A number of burger chains have recently transitioned away from their dollar menus in favor of new, higher-ticket value meals, including Wendy’s, McDonald’s, Carl’s Jr. and Burger King.

Fast casual The Habit recently said it won’t be joining in on the burger segment’s bundled-meal battle, choosing to instead promote its “everyday value.”


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