“Life’s too short for mediocrity” says this chain, which doles out specialty pizzas like the “Adrenaline Rush,” “X-factor” hot wings and monster subs. This philosophy shines through in each of their 45 extreme sports-themed sites located primarily in the West and Southwest regions of the country, with one location in Ireland. Franchising efforts are targeted nationally and in the U.K. and Ireland.

LocationSan Francisco, Calif.
2008 Systemwide Sales ($000)$33,500,000*
YOY Sales Change23.6%
2008 U.S. Units38
YOY Unit Change15.2%
2008 Average Unit Volume ($000)$935,000*
Future 50 Year2009
*Technomic estimate

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