Cecil and Dianne Crowley sought a leisurely lifestyle change in Hilton Head after a career in advertising. Finding casual restaurants lacking after a hard day of golf, they opened their first Wild Wing Café in 1990, featuring cold beer and hot chicken wings. Wing flavors have grown to 32, and today’s broad menu includes burgers, sandwiches, ribs and signature onion rings. Local bands, trivia and karaoke nights add to the festive atmosphere. Mainly in the Southeast, the company is expanding to Michigan and possibly other Midwest states.

LocationMt. Pleasant, S.C.
2008 Systemwide Sales$36,000,000*
% Change in Sales16.1%
2008 U.S. Units33
% Change in Units13.8%
2008 Average Unit Volume$1,150,000*
% Change in AUV2.7%
Future 50 Year2009