It is all about choice at this Montana-born chain. The restaurant’s guests choose from a varied selection of freshly prepared meat, seafood, noodles, vegetables and sauce and then watch as cooks sizzle their creations on flat Mongolian-style grills. The HuHot chain has “captured territories” in 14 states and has garnered international interest from Dubai and Mongolia. They ask their franchisees to “fight against mediocrity in casual dining” so as to lend an inspired experience to guests.

LocationMissoula, Mont.
2008 Systemwide Sales ($000,000)$48,000,000*
YOY Sales Change27.3%
2008 U.S. Units31
YOY Unit Change24.0%
2008 Average Unit Volume ($000)$1,700,000*
Future 50 Year2009
*Technomic estimate