Happy’s Pizza debuted in Detroit, Michigan, in 1994. Additional locations followed throughout the state, eventually entering the Ohio and Illinois markets, expanding through franchising in Florida, Kentucky, Texas, California and Nevada. The restaurant is a limited-service chain with a menu that goes beyond pizzas to include everything from barbecue ribs and fried chicken to seafood, burgers, hot dogs, wraps and sandwiches. The chain does particularly well with families with small children and with college-age young adults. Happy’s Pizza LLC is the privately held parent company.

LocationFarmington Hills, Mich.
2010 Systemwide Sales ($000)$34,500,000*
YOY Sales Change38.0%
2010 U.S. Units65
YOY Unit Change25.0%
2010 Average Unit Volume ($000)$590,000*
Future 50 Year2011
*Technomic estimate

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