Crumbl Cookies launches an app for Apple's Vision Pro headset

Customers will be able to order cookies with their eyes thanks to Apple’s cutting-edge “spatial computing” technology.


PFG blurs the line between proprietary and big-brand products

The distributor announced a deal this week to co-brand items from its in-house Sweet Encore dessert line with the Hershey name.

Behind the Menu: Chef-partner Joseph LoNigro highlighted all the best parts of the iconic toaster pastry to create a signature, scratch-made treat that’s easy to execute in a limited kitchen.

As staffing shortage cause operators to shrink their menus—especially the dessert menu—speed-scratch products can help revive the sweets selection. Learn more about how ready to bake batters can help operators expand their dessert offerings.

Eager fans can have a first bite at select locations on Dec. 4, National Cookie Day.

The 37-acre site in southern Indiana will help support the brand’s key dessert business as it opens more restaurants.

As operators continue to deal with labor challenges, speed-scratch ingredients can help save time and labor while making menu expansion easy.

Behind the Menu: The fast-growing chain has developed hundreds of recipes in its history using a robust testing process and considerable customer feedback. But most cookies never return to the rotation.

Restaurant Rewind: Some of the biggest chains in the restaurant business are targeting small burgs as their next avenues of growth. That strategy is far from new for the pioneer of the soft-serve market.

Consumers are looking for high quality ingredients on every part of the menu—find out how switching to real fruit products benefitted a restaurant chain.

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