Financing
Loyal customers helped drive McDonald's sales last quarter
Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.
Financing
As it loses customers to grocery stores, McDonald's shifts gears on pricing
The company acknowledged that lower-income consumers are eating at home more often, largely because of moderate price hikes at grocers. Here’s how the fast food giant plans to respond.