The Cheesecake Factory is launching a loyalty program

Cheesecake Rewards members will get access to reservations and free birthday cheesecake. The program is expected to go nationwide in June.


At Wendy's, stronger sales yield better profits

The burger chain said profit margins at company restaurants improved last quarter thanks to higher sales. But customer counts declined.

But with commodity deflation expected for the rest of the year, the fast-casual chain has brought back a value promotion that is already driving traffic, the company said.

As its sales lag competitors, the growing drive-thru beverage chain is working to build sales, and traffic, behind new Company President Christine Barone.

The fast-food chicken chain is looking to improve operations after new products have added complexity in recent years. And it is looking to its international operators for inspiration.

The hot dog chain said it is considering restaurants in airports and overseas after finding surprisingly strong demand in new markets.

Traffic rose 7.6% at the chain in the first quarter. But more guests spelled higher labor costs, which ate into margins.

In the ongoing effort to boost profitability, the in-store technology has proven to be the highest-margin channel for the brand and kiosk sales doubled in the first quarter.

Investments in national advertising during NBA and NFL games drove traffic during the first quarter. Also the new chicken sandwich line is attracting new users and boosting frequency.

The tactics range from standardizing units' network platform to cooking bacon in big batches.

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