marketing

On the spot

By Bill Main on Sep. 17, 2003

The reports are in and (Gasp!) food and beverage costs are up again. By your calculations they should be around 34%, but this week you've hit 39%. Last week 32%, and the week before 37%. There's obviously something wrong here.

Financing

10 sales-building strategies from the top independents

By Kelly Killian on Nov. 06, 2014

Here are some of the tactics the country’s leading independents—with revenues of $10 million or more—say have been most successful recently for building sales.

Tour de Force

By Bill Main on Jul. 15, 2004

Watching the Tour de France is always exciting. I became hooked on the sport as I watched Lance Armstrong, the young American cancer survivor, compete for and win an unprecedented seven tours.

Yum! trades $185M investment for control of KFC’s marketing

By Peter Romeo on Apr. 23, 2015

The funds will be used to buy new kitchen equipment and speed up unit rehabs.

Be cool

By Restaurant Business Staff on Aug. 15, 2005

Iced coffee drinks are a hot category this summer, with new flavors and varieties perking up overheated patrons.

Marketing

Mystery offerings can draw a crowd

By Amanda M. Westbrooks on Oct. 18, 2016

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.

DIY consumer research

By Restaurant Business Staff on Jun. 11, 2006

Getting a bead on your customer base is no small task. Neighborhoods gentrify. Dining tastes evolve. Lifestyles can move the pendulum-like whims of diners...