marketing

Wendy's addresses beef doubts in chain's first Super Bowl ad

By Peter Romeo on Jan. 31, 2017

The spot takes aim at misconceptions, without mentioning the brand by name.

Gift certificates still work

By Restaurant Business Staff on Sep. 06, 2006

If you don't have a gift certificate program, you're passing up free money. By most estimates, only 60 percent of certificates purchased are actually redeemed. But there's more to an effective program than that.

Marketing

3 ways to rev up your marketing strategy

By Lisa White on Jul. 12, 2017

Here’s how some operators are moving beyond cookie-cutter marketing.

Financing

Stocking bar mixers

By Restaurant Business Staff on Feb. 13, 2007

There are basically three purchasing options when it comes to buying bar mixers: generic mixes (the cheapest); high-quality branded products (moderate); and house-made versions using fresh ingredients (most expensive).

Marketing

Taco Bell to again offer ‘all of America’ free tacos

By Restaurant Business Staff on Oct. 17, 2017

The chain is bringing back its popular World Series promotion.

Happy with your distributor?

By Restaurant Business Staff on Jul. 29, 2007

What’s your distributor done for you lately? If nothing comes to mind besides dropping off cases of product and supplies at the back door, then maybe it’s time to start asking some questions. Or even consider looking for another distributor.

Operations

This week’s 4 head-spinning moments: Peppering up Chipotle

By Peter Romeo on Dec. 08, 2017

More dramatic steps have overshadowed some of the other turnaround moves the burrito chain has made in recent days. Nor has it spared the brand from being chopped on by competitors. Here's a recount of what you may have missed.