Growth: The 10 Rules of Franchising
The simple concept of using other people’s money to expand your chain and reduce your risk has become the modus operandi for restaurant companies on the move. While the concept of franchising may be simple, it’s not for the unprepared.
Operations
Dunkin’ Donuts pays a price for trimming the menu
A flurry of sales-boosting initiatives at the chain failed to offset the traffic impact of product streamlining.