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Make it easy for employees at local businesses to chose your foodservice operation for lunch.

Menu rehab on a shoestring

Big profits from cost-conscious changes. As food costs continue to escalate and margins get squeezed ever tighter, periodic menu fixes become even more important to the bottom line.

With many commodity prices hitting new highs and food costs overall expected to rise by 3 percent to 5 percent this year, many operators recently raised the white flag in their battle to hold the line on menu price increases.

It’s not quite an avalanche, but iPad point of sale software is unfurling out into the marketplace at a heightened pace. Touting wireless connectivity, anywhere, anytime access and quick response to menu and room changes, the field is crowded with options, as newcomers to the market, like Lavu and Breadcrumb, join more established POS vendors like Micros, Revel Systems and Aloha.

Ken Calwell’s read on the challenges confront chains’ C-suites.

Instead of stagnant pages, some restaurants are adopting a scrolling home page that hits the brand’s main talking points without forcing click-throughs.

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Here are some important points about your next coupon or offer.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

You have a close personal relationship with your point of sale system.

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